Twitter is a social network with great potential to attract customers. It is a platform with hundreds of millions of users, who send more than 500 million tweets daily. For this reason, advertising on Twitter is an excellent alternative to publicize your brand, product or service and improve both results and ROI.
To carry out successful advertising campaigns on Twitter and prevent your company’s marketing from being lost among so much information that is published daily on the before mentioned platform, it is advisable to have the help of a professional team. At Top Position we are experts in managing different types of Twitter ads, focused on different targets and for different sectors.
According to the data provided by the social network itself, 66% of users discovered a new company or brand on Twitter, 94% plan to buy products or services from the companies or brands they follow, and 69% have bought a product or service of a company or brand as a result of something they saw on Twitter. This shows that companies can use Twitter to expand their reach, connect with their audience and potential customers.
In this social network, advertising is managed through Twitter Ads, a tool that allows you to create campaigns tailored to your goals, audiences and budgets. In this way, you can promote tweets, increase your website traffic, get new followers, have more reach and achieve that more people talk about topics of interest to your company.
Advertising on Twitter offers many more advantages:
- It allows you to get information requests (leads) quickly.
- It can reach a wide audience and a low cost.
- With Twitter advertising you can precisely segment your ads.
- You have the possibility to create remarketing campaigns using personalized audiences.
- Your users and potential clients can find out, in real time, what is currently happening with their brands, products or services.
- Increase the recognition of your brand.
How to run an advertising campaign on Twitter
To advertise on Twitter it is essential to set up an advertising account and optimize your Twitter profile. For this, it is advisable that you use a recognizable avatar of your brand, use the real name of your company and write an attractive and interesting biography.
Then, you can start applying the following steps:
- Choose the goal you want to achieve with your campaign: visibility of a tweet, get new followers, increase interactions and send traffic to your website.
- Set up the ad group.
- Twitter advertising works through bids. In this sense, you must decide how much you will pay for each interaction, new follower or a click on your website. If you prefer, you can opt for automatic bidding, which will determine the best bid cost based on your budget and goals.
- Choose a daily budget for your ads.
- Segment the audience you want to reach.
- Choose the ad placement and your creatives.
- Select the tweets you want to focus your campaign on. Also, include calls to action.
Depending on your goals and the current positioning of your brand, you can personalize your ads and carry out different types of advertising campaigns on Twitter:
- Thus, you will promote your tweets and maximize their reach. It is ideal if you want your content on Twitter to be seen by as many people as possible.
- Promote your tweets and increase your interactions: get more retweets, ‘likes’ and responses. Promoted tweets are those paid by an advertiser to show people who are not yet following your profile. These look the same as any other tweet, but include the ‘Promoted’ tag. They can also be liked, retweet, etc.
- Promote your account to increase the number of followers on your Twitter profile. They are focused on Twitter users who do not follow their brand yet, but may be interested in its content. Promoted accounts appear in the feed of these users, in the ‘Who to follow’ section and in the search results. They include the ‘follow ’button and are identified as‘ promoted ’.
- Promote your website to get more traffic.
- Promote your mobile application to get more downloads.
- Promote trends so that users see a tweet of your profile at the top of the list of that topic. It is a way of having more organic exposure and with which you could increase the reach of your advertising campaign on Twitter.
For your Twitter advertising to be successful, it is also important to pay attention to other factors. The images and videos must be of high quality and the text very attractive to arouse the interest of your audience. These elements, in addition, must be unique and enhance your proposal. Similarly, it is recommended to customize the campaigns and not use the same pattern for all your ads. When making creatives, you must take into account the audience you are targeting and the Twitter advertising campaigns of your competition.
If you are looking to increase the reach of your brand, present your products and increase your conversions by developing advertising on Twitter, contact us. We will help you carry out quality campaigns and obtain the best results. Also, to control your budget for advertising on Twitter.