After analyzing the market, the main keywords, your website and that of your best positioned competitors, as well as the internal factors, we move on to implementing the SEO optimization strategy.
It will then be necessary to influence the main factors that can improve, changing them to achieve better positions.
For example, you will have to optimize within your website the use of the different tags – title tag, description tag, keyword tag, Alt tag – and content.
It is important to also consider that this implementation must be very careful. If when carrying it out, the criteria established as legitimate by Google or the other search engines are no longer respected, there is a high risk of penalties or even being excluded from the search engine in question. Leaving the Google index – and therefore not appearing in any search results – is a painful experience for any website.