Facebook is undoubtedly one of the most important social networks in recent years, currently having more than 2,449 million users worldwide, 7.8% more than in 2019, according to the Digital In 2020 report prepared by We Are Social in collaboration with Hootsuite. In Spain, there are more than 22 million users.
Facebook has become a tool with enormous potential to interact with this immense community of users, both locally and worldwide.
Beyond registering with a profile, having a Facebook page of your company or brand, or creating a group for specific actions such as launching a product, they can be starting points to your communication strategy on Social Media.
The virality or speed of propagation of a particular topic through users, make Facebook an ideal platform for online marketing, provided that it is done following an appropriate strategy.